Digital Signage is the ideal medium for public and commercial spaces: dynamic content, centralized management, high visibility. Yet the challenge remains: how can we engage viewers with more than quick glances, and how can we use digital signage to forge a lasting relationship between viewer and brand?

Multimediality and interactivity seem the choice answers to these problems:

The size and placement of digital signage screens, however, render the standard methods of interaction with a display all but useless. Furthermore, interactivity in a public setting must require absolutely no learning curve and remain unobtrusive and simple.

By leveraging the power of VidiReports's viewer tracking capabilities, a viewer's face can be interpreted by your signage software as an intuitive pointing device for an interactive application such as an Adobe Flash animation. Requiring no extra or specialized hardware (a simple, discrete video sensor suffices), VidiReports is the solution to consider when for example you want to: