In 2006 Quividi introduced VidiReports, the first complete solution for automated audience measurement of out-of-home digital media. Together with VidiCenter, Quividi's backoffice solution for data consolidation and reporting, VidiReports represents the best way to measure the effectiveness of an out-of-home communication campaign.

Fine-tuned in close cooperation with established traditional audience measurement leaders, Vidireports and VidiCenter aim to be the new industry standard for out-of-home and point-of-sale signage. VidiReports offers instantaneous and continuous measurements of your audience, delivering well-known standard metrics (such as Opportunity To See OTS and impressions) as well as a set of incredibly useful new metrics such as Real-Watcher Count, Conversion Ratio and Attention Time.