VidiReports is an
extraordinary breakthrough
in audience measurement.
VidiReports software
automatically provides
instantaneous and continuous
audience data for
immediate use and for
consolidation by
VidiCenter, Quividi's
datamining service.
To
digital signage network
operators and content
providers VidiReports offers
an audience measurement
solution which is
affordable and extremely easy
to deploy.
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VidiReports is based
on innovative image
analysis techniques
and uses a
standard webcam
in the vicinity of the
measured media
pointing at the
intended audience.
VidiReports analyzes
the stream of images
provided by the camera
and estimates the
number of people
passing in front of
the media, counts how
many people are
actually looking at
the media and provides
their dwell time,
attention time and
demographics.
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VidiReports Key Metrics
"Viewer
count" is the number of
people that have actually
looked at the media. The term
of "number of
impressions" is also
used in printed media or
audience in broadcast
media.
"Opportunity to See"
(OTS) is a standard marketing
metric which quantifies the
number of
potential viewers for
an advertisement. OTS is
related to actual
impressions by a
conversion factor which
globally captures the
effectiveness of a messaging
strategy.
In digital signage,
OTS is represented by the
aggregate footfall
in
front of a given screen.
Now, with OTS, you can
estimate your conversion
factor as well at no extra
cost.
Keypoints
Instantaneous, continuous
audience data with multiple
metrics such as:
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1.
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Opportunity to See, real
viewer count, dwell and
attention time, demographics
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2.
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Quick and
easy
to deploy
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3.
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Affordable
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4.
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No
extra or specialized hardware:
VidiReports can be installed
on most existing digital
signage players or on a small
form-factor PC
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5.
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No
costly cameras:
VidiReports can use most
standard webcams or IP cameras
available on the market
(Quividi recommends
Logitech's Quickcam Fusion
Refresh, Quickcam Pro 9000 and
Quickcam Pro for Notebooks.)
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6.
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Easy IT
integration: audience
data are available in real
time to third-party
applications
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7.
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Privacy:
no images are ever recorded
and no uniquely identifiable
data are extracted
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8.
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Security: all data are
encrypted
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9.
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Enhanced
reporting to
VidiCenter (upload
history, input and processing
status)
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What's New
in VidiReports 2.0
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1.
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Opportunity To See (OTS):
a new metric without
additional hardware or
CPU requirements
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2.
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An
embedded web server for
easy monitoring and setup:
securely check your
configuration, download logs
and visualize live snapshots
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3.
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New optimized algorithms
("fast scan") and new SSE/MMX
routines
reduce CPU load by up to 50%
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4.
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An enhanced status reporting
module, relaying activity
data, alarms and critical
conditions to
VidiCenter
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