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An intuitive user interface
driven workflow model allows the
easy creation and management of
both simple and complex campaigns.
Any step in the campaign workflow
can be tracked, analyzed, and
modified with relative ease.
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Talisma Marketing offers the
ability to use customer data
gathered from an outbound
campaign, a campaign response, or
a non-campaign related
communication, to create
personalized messages that are
more targeted and appropriate.
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Reporting and analytics features
in Talisma allows an organization
to create and manage various
reports on marketing campaign
activities.
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Talisma Marketing is built to
dispatch low as well as high
volume campaigns. Depending on an
organization's requirements and
appropriate use of mail
dispatchers, Talisma can send
millions of personalized and
multi-channel communication in a
day.
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