Digital signage has transformed wayfinding for hotels and convention centers, making it easier and less costly to manage meeting schedules, and offering new opportunities to market to a captive audience of conference visitors.

In retail or commercial environments sophisticated digital advertising software and the arrays of narrowcasting display monitors that utilize the software can be used not only for traditional wayfinding functions - getting people where they want to go - but, increasingly, for helping people decide where they want to go, and what products and/or services they would like to access when they arrive at their preferred destination.